“人性化”是当代视觉传达设计的重要理念和追求,不但是设计本身的需要,更对设计质量有着本质的影响,理应得到设计者的重视。鉴于此,文章从人性化理念的含义谈起,阐明该理念的重要性,并就表现和运用方式进行分析。 “Humanity ” is an important concept and pursuit of contemporary visual communication design. It not only needs the design itself, but also has an essential influence on the design quality. It deserves the attention of designers. In view of this, the article talked about the meaning of the concept of humanity, clarified the importance of the concept and analyzed the way of performance and application.