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尽管数字化内容和“软拷贝”在兴起,但生产“硬拷贝”的这个行业依然活跃,即便是业内企业不得不扩展到在线平台或进入蓝海领域(blue-ocean areas)以使自己脱颖而出。(译注:蓝海战略——其主旨是企业要启动和保持获利性增长,就必须超越产业竞争,开拓全新市场。这其中包括:一块是突破性增长业务旧市场新产品或新模式,一块是战略性新业务开发:创造新市场、新细分行业甚至全新行业)。在“商业时报”提到过的9个印刷商中,有8个称销售额增长。
Despite the rise of digital content and “soft copy”, the industry that produces “hard copy” is still active, even as industry players have to expand to online platforms or enter the blue-ocean areas to stand out from the crowd . (Annotation: Blue Ocean Strategy - the main thrust of the enterprise to start and maintain profitable growth, we must go beyond the industrial competition, open up new markets, including: a breakthrough business growth in the old market new products or new model, one is Strategic New Business Development: Creating New Markets, New Segments, or even New Industries). Eight of the nine printers mentioned in the Business Times report sales growth.