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九十年代初西方汽车市场的萧条使许多厂商至今仍心有余悸,因而尽管当前国际汽车市场出现好转,厂商们仍不敢有丝毫大意。目前的实际情况表明,设计推陈出新的新型汽车,往往能赢得用户,从而收到预期的效果。意大利菲亚特汽车公司由于推出了“蓬托”牌小轿车,使该公司的业绩甚至超过了德国的奔驰和大众。由于“蓬托”轿车吸收了许多国家小轿车的优点,造型大方而不失豪华、舒适感,既适合中青年,也适合老年人,所以这种小轿车一出现就在欧洲10多个城市畅销。为了发展新产品,菲亚特公司过去3年在新品开发上的投资达1.5亿美元。
The downturn in the Western auto market in the early 1990s left many manufacturers still in the doldrums. As a result, despite the current improvement in the international automobile market, manufacturers still dare not act in the slightest manner. The current situation shows that the design of new and innovative cars can often win users and thus receive the expected results. Fiat Motor Company of Italy due to the introduction of “Ponte” brand cars, so that the company’s performance even more than the German Mercedes-Benz and Volkswagen. As the “Punto” sedan has absorbed the advantages of many national cars, generous yet luxurious luxury, comfort, both for young and middle-aged, but also for the elderly, so this car appeared in more than 10 cities in Europe, selling . In order to develop new products, Fiat has invested 150 million U.S. dollars in new product development over the past three years.