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当今全球企业界都已从单一的“产品销售”发展到了“产品营销”的阶段,创立品牌成为所有谋求长远发展的企业的共同选择。品牌是一种有效的营销沟通工具,品牌的创立成功与否关系着产品的销售成败;包装设计是品牌视觉形象的重要组成部分,产品的包装设计成功与否关系着品牌创立的成败。而现代包装设计已经是产品形象建立和产品销售的一部分,在商品营销中,起着越来越大的作用。
Today’s global business community has evolved from a single “product sales” to a “product marketing” stage. Creating a brand is the common choice of all businesses that seek long-term growth. Brand is an effective marketing communication tool. The successful establishment of the brand is related to the success or failure of the product. Packaging design is an important part of the visual image of the brand. Whether the packaging design of the product succeeds or not is related to the success or failure of the brand creation. The modern packaging design is already part of the product image and product sales, in the marketing of goods, playing an increasingly larger role.