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艺术授权是以文化艺术资源集聚和无形资产的积累为基础,建立在授权者与被授权者权利许可关系之上的市场交易行为。它伴随着知识产权的生产、流通与价值创造,其实质是文化艺术的生产与再生产行为。艺术授权模式是艺术授权的发展路径和结构方式,并决定了该模式下的价值连结方式和价值链形态。博物馆艺术授权是以博物馆藏品等所体现的文化艺术内涵为依托的授权标的物知识产权的授权体系。本文分别以大英博物馆、卢浮宫博物馆、大都会艺术博物馆为例对西方博物馆艺术授权的直接授权模式、委托授权模式和综合授权模式及其价值链构成作了探讨。在对上述模式进行利弊分析的基础上,本文认为我国博物馆借助艺术授权发展文化产业需要立足实际,适当借鉴西方博物馆艺术授权的模式作出合理规划与选择。
Art authorization is based on the accumulation of cultural and art resources and intangible assets, based on the licensee and the licensee rights licensing relationship on the market transactions. It accompanies the production, circulation and value creation of intellectual property, and its essence is the production and reproduction of culture and arts. Art licensing model is the development of art licensing authority and structure of the way, and determines the value of the mode of connection and value chain form. Museum art license is based on the museum collection and other cultural and artistic connotation as the basis for the authorization of the subject intellectual property system of authorization. Taking the British Museum, the Louvre Museum and the Metropolitan Museum of Art as examples, this paper discusses the direct authorization mode, the authorization mode, the comprehensive authorization mode and the value chain of western museum art authorization respectively. Based on the analysis of advantages and disadvantages of the above model, this paper argues that the development of cultural industries in our country requires the rational planning and selection based on the actual situation and the appropriate reference to the mode of Western museum art authorization.