顾客满意是企业市场营销学的基本理念,完全可以借用这一概念于高等职业教育中,并可以用“学生满意”进行替代。值得指出的是,实现高等职业教育中的“顾客满意”必须以教学质量为核心,遵循“三种模型”要求,构建“三项机制”加以保障。 Customer satisfaction is the basic concept of enterprise marketing, can borrow this concept in higher vocational education, and can be replaced by “Student Satisfaction ”. It is worth pointing out that the realization of “customer satisfaction” in higher vocational education must be guaranteed by teaching quality as the core and following the “three models” requirement and the “three mechanisms”.