消费主义的传播与移动新媒体的推波助澜紧密相关:移动新媒体提供的消费主义景观更容易打动受众;移动新媒体提供了消费主义的践行平台;移动新媒体本身成为受众过度消费的重要内容。抵制消费主义在移动新媒体的蔓延,要加强网络思想政治建设,既要提高受众的媒介素养,更要打造一批传播正确消费观的新媒体品牌。 The spread of consumerism is closely linked with the promotion of new mobile media: the consumerism landscape provided by mobile new media is more likely to impress audiences; the mobile new media provides a platform for practicing consumerism; and mobile new media itself becomes an important part of the audience’s overconsumption. To resist the spread of consumerism in moving new media, it is necessary to strengthen the ideological and political construction of the network. It is necessary to raise the audience’s media literacy, but also to create a batch of new media brands that spread the concept of correct consumption.