新华书店是长期受国家政策保护,实行垄断经营的国有文化企业。在入世和国家调整出版发行政策,实行课本发行招标的新形势下,新华书店所面对的挑战将是十分严峻的。这些挑战不仅来自个体书店和其他行业以及国外资本的介入,更来自于新华书店内部的产业结构、经营理念、管理方式、员工素质等与新的市场形势不相适应的方方面面。 Xinhua Bookstore is a state-owned cultural enterprise that has long been protected by state policies and implemented a monopoly operation. Under the new situation of China’s accession to the WTO and the state’s adjustment of the publishing and distribution policies and the issuance of textbooks, the challenges faced by Xinhua Bookstore will be very serious. These challenges come not only from the individual bookstores and other industries as well as the involvement of foreign capital, but also from all aspects of the industrial structure, business philosophy, management style and staff quality that are incompatible with the new market situation in Xinhua Bookstore.