长期以来,我国的企业报大多数传播范围局限于企业,往往是企业的主流媒体甚至是企业的唯一正规媒体。由于没有“对手”,尽管其质量明显低于省市级以上大报,但仍然能够生存。进入新世纪以来,情况发生了很 For a long time, the vast majority of enterprises in our country have limited their scope of communication to enterprises, often the mainstream media of enterprises and even the only regular media of enterprises. Because there is no “rival”, although its quality is obviously lower than the newspaper above provincial level, it still can survive. Since the beginning of the new century, things have happened