在市场竞争异常激烈的现代社会,包装早已超越了保护产品的基本功能而被赋予了太多含义。其美化商品和作为消费符号的作用被不断放大,消费者已很难通过包装外观来准确判断商品的真实价值,过分包装已成为一种市场竞争手段,致使爱慕虚荣的人们沉迷其中而不能自拔,而浮华和高档的背 In the modern society where market competition is extremely fierce, packaging has been given too many meanings beyond the basic functions of protecting products. Its beautification of goods and as a symbol of consumer spending has been continuously enlarged, consumers have been very difficult to accurately judge the true value of the goods through the packaging appearance, over-packaging has become a means of market competition, resulting in the vanity of people indulging in them indulge, The flashy and upscale back