“贴近实际、贴近生活、贴近群众”是新闻单位实践“三个代表”重要思想、推进新闻改革的重要突破口，是增强新闻宣传针对性、时效性和吸引力、感染力的根本途径。那么，处于基层的城市电视媒体如何坚持“三贴近”呢？一、坚持“三贴近”，是城市电视台求生存谋发展的必然选择 Being close to reality, living close to the masses and close to the masses “is an important breakthrough point for news units in implementing the important thinking of the ’Three Represents,’ and pushing forward the reform of news. It is also the fundamental way to enhance the pertinence, timeliness, appeal and appeal of news propaganda. So, at the grassroots level of urban television media how to adhere to the ”three close to“ it? First, adhering to the principle of ”three closerness" is the inevitable choice of urban television for survival and development