随着新一轮财税体制改革的推进,国家陆续推出了一系列“营改增”文件。全面实施“营改增”政策后,对于这四大行业的影响不尽相同,本文选择与人们生活息息相关的房地产行业,以上海市绿地集团为例,探究全面“营改增”对发达地区大型城市房地产企业的影响状况并提出相应的对策措施。 With the advent of a new round of fiscal and taxation system reform, the state has successively launched a series of documents entitled “Increase, Increase, Increase in Business Prices”. After the full implementation of the policy of “increasing profits and increasing profits”, the impact on these four industries is not the same. This article chooses the real estate industry closely related to people’s life. Taking Shanghai Greenland Group as an example, The impact of real estate enterprises in large cities in developed areas and corresponding countermeasures.