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1997年当时大的背景是以“三株”、“红桃K”为代表的保健品将营销及宣传深入到农村市场,带动整个保健品行业的发展,保健品销量盛极一时。美媛春很快意识到这个商机,积极跟进,我被派到广东五华县,研究农村市场,研究三株与红桃K的营销模式,一个月后有了“县级开发市场模式”:包括县级市场投入产出比规划,宣传先行的市场启动方法,自营与直接控制终端销售体系,产品功能ROADSHOW操作步骤,消费者案例示范的宣传小报与电视专題的媒体策略等。美媛春1年之內在中国开发与发展了300个县級农村市场,当年销量迅速上升到接近2个亿。
In 1997, the big background was that the health products represented by “three strains” and “red peach K” deepened marketing and publicity into the rural market, driving the development of the entire health care product industry, and the sales of health products were booming. Meiyuanchun quickly realized this business opportunity and actively followed up. I was sent to Wuhua County, Guangdong Province to study the rural market and study the marketing model of the three and the peach K. After one month, I had a “developing market model at the county level”. : Including county-level market input-output ratio planning, promotion of market-starting methods in advance, self-operating and direct-control terminal sales systems, product functions, ROADSHOW operation steps, consumer case demonstrations, propaganda tabloids, and media strategies for TV topics. Meiyuanchun developed and developed 300 county-level rural markets in China within one year. Sales volume rapidly rose to nearly 200 million in the year.