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大数据已经整合到广告中。营销人员首先利用计算机和算法收集和分析消费行为的大量数据,之后用复杂软件处理这些信息,随之根据消费者对特定浏览器的偏好实时调整在线广告设计,以期将产品售出的可能性最大化。但营销也远远不只是数学运算,了解这一点很重要。大数据的局限Adobe公司的研究表明,积极采用创造性营销策略的公司,年销售收入增长10%甚至更多的可能性,是那些只依靠大数据的公司的3.5倍。
Big data has been integrated into the ad. Marketers first use computers and algorithms to collect and analyze large amounts of data on consumer behavior before they are processed in sophisticated software that subsequently adjusts the online advertising design in real time based on consumer preferences for particular browsers in order to maximize the likelihood of the product being sold The But marketing is far more than just math, it’s important to understand this. Limitations of Big Data Research from Adobe shows that companies that are aggressively adopting a creative marketing strategy are 3.5 times more likely to generate 10% or more in annual sales revenue than those who rely solely on big data.