世家系列是金地集团继天境系列后,力推的又一高端系产品。但在《中国房地产金融》走访了其中的代表作天悦湾后,发现无论是在品质、营销手段还是客户定位上,都似乎给“高端”二字多少打了点折扣,世家系的产品更像是“豪宅中的刚需盘”。一掷千金的天悦湾无论是在对外宣传上,还是在金地内部,都将天悦湾视为集团现阶段的“天字第一号项目”。有分析人士指出,2009年上海金地以30.48亿元的价格拿下上海青浦赵巷特色居住区10号地块,开发金地天境项目,标志着金地向高端市场转型的开始。但到2010年,受政策性因素的影响,天境的销售始终阻力重重,在过去四年的时间里,整个项目的去化率只有21%。上 Family series is the Golden Group following the days after the series, pushing another high-end products. However, after visiting “China Real Estate Finance”, one of its representatives, Tianyuewan, they found that they discounted the “high-end” words in terms of quality, marketing methods and customer orientation. The family products More like “Just need luxury plate ”. Deal or No Deal in Tin Yuet Wan, both in the publicity, or within the Golden Land, will be Tin Yuet Wan at this stage as the group “Tian Zi No. 1 project ”. Some analysts pointed out that in 2009, Shanghai Golden Land won the price of 3.048 billion yuan in Shanghai Qingpu Zhaoxiang characteristic residential plots on the 10th block, the development of gold days sky project, marking the beginning of the transition to the high-end market. However, by 2010, due to the influence of policy factors, the sales in Tianjing will always have a great deal of resistance. In the past four years, the entire project has only a 21% removal rate. on