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2011年9月,著名瑞士腕表品牌劳力士正式启幕其全球惟一品牌体验中心——位于上海外滩27号罗斯福私人会所的“劳力士世·界”。中国市场的兴起已经不是新闻,不过这个“惟一”还是让人微微吃惊。外滩27号是外滩历史最悠久的历史性建筑之一,不过体验中心的内部却是非常现代化——这个面积超过800平方米,集品牌历史、赞助活动主题展览以及腕表展示和销售为一体的空间强调了和公众的互动,动用了视频、互动装置等展示方式,从劳力士最著名的“蚝式腕表”到劳力士赞助的文化艺术项目,任何人都可以提前预约参观。解说员显然是接受了长期细致的培训,偶有疏漏后甚至会留下你的邮箱地址以便保证给到你准确信息。其中让我们深感兴趣的是已经进行了十年的“创艺推荐资助计划”——舞蹈、文学、电影、戏剧、视觉艺术以及音乐
In September 2011, Rolex, the famous Swiss watch brand, officially opened its only brand experience center in the world. It is located at the Roosevelt Private Club on the Bund 27th in the world of Rolex World. The rise of the Chinese market is no longer news, but this “only” is still a little surprising. The Bund 27 is one of the oldest historic buildings on the Bund, but the interior of the experience center is very modern – this area is over 800 square meters, and it is a combination of brand history, sponsored event theme exhibitions, and watch display and sales. Space emphasizes the interaction with the public and uses video, interactive devices, and other display methods. From the Rolex’s most famous “Ranch Watch” to the Rolex-sponsored cultural and arts projects, anyone can make reservations in advance. The narrator obviously accepted long-term and meticulous training, and even occasionally left behind your e-mail address to ensure that you give accurate information. What is of deepest interest to us is the “Artistic Creative Recommended Funding Program” that has been underway for 10 years - dance, literature, film, drama, visual arts, and music.