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学术期刊千刊一面的雷同现象不仅表现在外观上,也表现在内容上,这和编辑主体性意识不强导致的对“创造美学”的认识与发挥不够有很大关系。改变这一状况的策略是,视学术期刊为一生命个体,以闪光的内容创新塑造其“精神之美”;以巧妙的栏目架构凸显其“体态之关”;以精心的装帧设计表现其“服饰之美”。这样,编辑的主体性得以充分发挥,编辑产品的创造性与审美性得以高度统一,使期刊获得持续发展的生机与活力。
The similarities and differences between the academic periodicals and the thousands of periodicals are not only reflected in the appearance but also in the content, which is not closely related to the insufficient understanding of “creating aesthetics” resulting from the weak sense of editorial subjectivity. The strategy of changing this situation is to regard academic journals as individuals of life and create their “spiritual beauty” with innovative content of the flash; to highlight their “state of customs” with an ingenious column structure; Performance of its “beauty of clothing ”. In this way, the editor’s subjectivity can be brought into full play, the creativity and aesthetics of the editorial products are highly unified, and the periodicals are sustained and vigorous.