设计管理是一门研究设计资源的有效化利用和设计过程有效控制的科学,它既是设计的需要也是管理的需要。宏观而言,设计管理中有两个最主要的点——“人的管理”、“事的管理”。与发达国家20世纪90年就将其列入设计教育体系不同,中国的设计管理还处在探索阶段。本文结合中国设计管理的现状,以设计管理中的“人”与“事”为切入点,提出将“沟通”与“创新”作为设计管理中“人”与“事”高效运转的手段。 Design management is a science that studies the effective utilization of design resources and the effective control of the design process. It is not only the need of design but also the need of management. In a macro view, there are two main points in design management - “people management” and “things management”. Unlike the developed countries that put them in the design education system in the 1990s, China’s design management is still at an exploratory stage. Based on the current situation of design management in China, this paper proposes that “communication” and “innovation” should be regarded as “people” in design management by taking “people” and “things” And “things ” efficient means of operation.