在现代社会中,媒体在国家政治生活中的作用越来越大,如何应对大众传媒已成为现代政党必须面对的课题之一。德国社民党把“拥有适合媒体社会的交流能力”视为新时期社民党党建工作的一项重大目标。鉴于不同国家的国情和党情不尽相同,政党与大众传媒之间的关系也呈现出不同的模式。西方国家崇尚媒体独立,标榜新闻自由。美国声称其报刊、电台、电视是世界媒体中最自由、最独立的,日本媒体也自视为独立于政府的“独行侠”。为了不使自己处于被动挨打的地位,西方政党审时度势,对媒体采取积极、圆熟的应对策略。首先,政党政治家有意识地不断加强和改进与媒体打交道的 In modern society, the role of the media in the political life of the country is getting bigger and bigger. How to deal with the mass media has become one of the topics that the modern political parties must face. The German Social Democrats regarded “the ability to communicate appropriately for the media society” as a major goal of the party building by the Social Democrats in the new era. Given the different national conditions and party conditions in different countries, the relationship between political parties and the mass media also presents different modes. The western countries advocate the independence of the media and flaunt the freedom of the press. The United States claims that its newspapers, radio and television are the freest and most independent media in the world. The Japanese media also consider themselves as “loners” independent of the government. In order not to place themselves in a passive position to be beaten, the western political parties have taken the time to review the situation and took a positive and familiar response to the media. First, political party politicians consciously continuously strengthen and improve their dealings with the media