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消费文化是大众文化的表现形式,影响着少数民族文化现代转型。消费文化改变了传统的社会关系,体现少数民族地区发展第三产业的重要性。社会现代化推动了少数民族地区消费符号化趋势,品牌、名牌意识深入人心。消费文化的形式丰富多彩,促进观念转变,民族间的相互理解认同。大众传媒无孔不入的在少数民族文化转型过程中发挥积极的作用,改变着少数民族地区人们的价值观念和生活方式。
Consumption culture is a manifestation of mass culture and affects the modern transformation of ethnic culture. Consumption culture has changed the traditional social relations and reflected the importance of developing the tertiary industry in ethnic minority areas. Social modernization has promoted the symbolization of consumption in ethnic minority areas, and the awareness of brands and brand names enjoys popular support. The form of consumer culture is rich and colorful, promoting the change of concept and mutual understanding and recognition among different ethnic groups. The mass media has played an active role in the cultural transformation of ethnic minorities and changed the values and lifestyles of people in ethnic minority areas.