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在节日促销、补贴政策、新婚新居等因素的多重推动下,今年的五一黄金周期间,家电市场销售持续升温。其中,彩电领涨家电品类,空调产品表现不尽如人意。据中怡康周度监测数据显示,2013年第16-18周(4月15日至5月5日),彩电零售量累计同比增长16.58%,零售额累计同比增长15.04%;冰箱零售量累计同比增长0.53%,零售额累计同比增长14.32%;洗衣机零售量累计同比增长7.39%,零售额累计同比增长
In the festival promotion, subsidy policy, newlyweds and other factors driven by multiple, this year’s May Golden Week, the appliance market continued to heat up sales. Among them, color TV led the appliance category, air conditioning product performance is not satisfactory. According to the weekly monitoring data show that in the first 16-18 weeks (April 15 to May 5), TV retail volume increased by 16.58% cumulative total retail sales increased by 15.04%; total retail sales of refrigerators Representing an increase of 0.53% over the same period of last year. The total retail sales increased by 14.32% over the same period of last year. The retail sales of washing machines increased by 7.39%