无可奈何“花”落去──对１９９３挂历市场的思考王春苗时值１９９３年１２月中旬，若象往年、挂历这一季节性极强的商品早已进入销售旺季，正卖得红红火火。然而，纵观今年的各挂历销售点，则是门庭冷落车马稀，琳琅满目的挂历仍待字闺中，呈现出挂历销售旺季不旺的势头... Helpless “flowers” fall ─ ─ thinking about the calendar market in 1993 Wang Chunmiao time in mid-December 1993, if in previous years, the calendars this highly seasoned commodity has entered the sales season, is selling booming. However, throughout this year’s calendar point of sale, it is a cold courtyard cars, an array of calendars yet to be word boudoir, showing a sluggish sales season busy momentum ...