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本文从市场营销角度,特别是品牌运作角度,对江西省瑞金市红色旅游业发展的现状和存在的主要问题进行了分析,并且提出了解决途径和相关建议。
This article analyzes the status quo and main problems of the development of red tourism in Ruijin City of Jiangxi Province from the marketing point of view, especially the perspective of brand operation, and puts forward solutions and relevant suggestions.