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随着科技的发展,媒体不再仅仅局限于电视、报纸和报刊,微博、微信平台等各种网络媒体飞速发展,在市场上与传统的电视新闻媒体等追逐竞技。各大传统媒体充分认识到了网络新媒体的重要作用,并纷纷融合网络媒体进行新的发展,如电视新闻台几乎都开设了门户微博,电视和微博同步推动新闻,赢得了更多的咨询消费群。不过,当前大多电视新闻媒体仍然将微博作为一个附属增值平台进行运营,未完全将微博这种新媒体的力量发挥出来,本文认为在未来的发展中电视新闻应将微博等新媒体平台独立出来进行运行,对电视媒体的发展将起到更好的效果。
With the development of science and technology, the media is no longer limited to television, newspapers and newspapers. The rapid development of various online media such as Weibo and WeChat platform has chased the market with the traditional television news media. Major traditional media have fully realized the important role of online new media and have made new developments through the integration of online media. For example, almost all television news stations have opened their own portals, and the television and micro-blogs have been pushing news and won more consultations Consumers. However, at present, most television news media still operate Weibo as an affiliated value-added platform, which has not fully exert the power of the new media such as Weibo. This article believes that in the future development of TV news, new media platforms such as Weibo, Independent operation, the development of television media will play a better effect.