本文通过分析国外动漫产业的构成情况,充分论证了动漫周边衍生产品在其产业链中所处的决定性地位。结合当下国内动漫的产业现状,揭示衍生产品开发缺失带来的结构性矛盾,阐述其发展的必然性,并就国内动漫高等教育面临的问题与挑战进行了分析,阐明了发展动漫相关衍生产品设计开发教育的必要性与紧迫性。 By analyzing the composition of animation industry in foreign countries, this paper fully demonstrates the decisive position of derivative animation products in the industrial chain. Combining with the current status quo of domestic animation industry, we reveal the structural contradiction caused by the lack of derivative product development, explicate the inevitability of its development, and analyze the problems and challenges faced by the domestic animation and higher education. It also expounds the development of animation related derivative product design and development Necessity and urgency of education.