任何企业经理人员,都必须对其所处的经营与竞争环境有所了解,再配合企业的优劣势来拟定战略。哈佛大学教授 porter 曾对此提出了竞争力分析的架构潜在进入者的威胁供应商的议价力→同业的竞争强度←购买者的议价力替代品的威胁porter 认为影响产业竞争的因素有上列五个方面。而企业在思考其竞争策略时,莫不依此架构来思考如何提高企 Any enterprise manager must understand the operating and competitive environment in which he is located, and then work out the strategy in accordance with the advantages and disadvantages of the company. Harvard professor Porter has put forward a framework for the analysis of competitiveness. Potential entrants threaten the bargaining power of suppliers → The intensity of competition with peers ← The buyer’s bargaining power The threat of substitutes porter The factors that affect the industry competition are listed above. Aspects. When companies think about their competitive strategies, they should not think about how to increase their