“2005CCTV 中国年度雇主调查”电视活动引起了社会各界的广泛关注,青啤公司在这次调查活动中从全国数十万家(包括在华外资合资企业)企业中脱颖而出,成为啤酒行业惟一一家入围前二十名的企业,并以其创新型的人力资源管理受到专家学者的高度评价。这是国内主流媒体首次开展的“雇主调查类”活动,也是央视为倡导企业重视雇主品牌建设而首次发起的电视调查。因为在倡导“科学发展观”、建设“和谐社会”的时代背景下,好的企业应当是好的雇主,应当是让员工快乐工作的雇主。青啤“以 ”2005CCTV China Annual Survey of Employers “ TV activities have aroused widespread concern in the community, Tsingtao Brewery in the investigation activities from the country hundreds of thousands (including foreign-funded joint ventures in China) enterprises stand out as the only beer industry A top 20 finalists, highly regarded by experts and scholars for its innovative human resource management. This is the first survey carried out by the mainstream media in China. It is also the first television survey initiated by CCTV to advocate that enterprises attach importance to the building of employers' brands. Because advocating the concept of scientific development and building a harmonious society, a good enterprise should be a good employer and an employer that should make its employees happy. Tsingtao beer ”to