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道路运输企业“狼来了”喊了好多年了,但是在高铁呼啸、邮政快递改道、民航反腐等大交通框架内一系列眼花缭乱的变革面前,道路运输人的转型创新之路开始显现出前所未有的重要性和紧迫感。事实上,以服务品牌建设提升行业形象进而赢得市场的策略一直受到一些道路运输企业的重视,地处东北的辽宁虎跃甚至经历了12年始终不渝的品牌建设之路。
Road transport enterprises have been crying for many years, but in the face of a series of dazzling changes within the framework of large-scale transport such as high-speed rail whistling, postal express diversification and civil aviation anti-corruption, the path of road transport innovation has begun to emerge Unprecedented importance and urgency. In fact, the strategy of building a service brand to enhance the industry image and win the market has always been valued by some road transport enterprises. The Tiger Leap in Liaoning Province in northeast China has even gone through 12 years of unswerving brand building.