网络功能设计的功利价值导向导致网络用户不同程度的感知异化、能力异化和社会角色异化,引发了一系列重大的社会伦理问题。解决这些问题的可能途径是加强伦理因素在网络功能设计的评估和控制中的作用,以此来影响网络技术的发展方向、网络的社会管理和相应的伦理教育。 The utilitarian value orientation of network function design leads to varying degrees of perceived alienation, alienation of ability and alienation of social roles of network users, triggering a series of major social ethical issues. Possible ways to solve these problems are to strengthen the role of ethical factors in the evaluation and control of network function design in order to influence the development direction of network technology, the social management of the network and the corresponding ethical education.