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当今的市场已进入品牌竞争的时代。品牌关非仅仅是产品的牌子。品牌是名牌企业、名牌产品及其驰名商标的综合体现。品牌历时愈久,知名度愈高,其价值也就愈大。企业品牌的市场占有率的最好尺度。在市场经济条件下,品牌及其市场占有率关系着企业的生死存亡。一个好的品牌,不仅能给企业带来好的效益,而且能使企业所在地区名扬天下。现在,消费者都知道保定有“乐凯”,石家庄有“三鹿”,青岛有“双星”,四川绵阳有“长虹”。品牌不仅是企业的象征,也是判定企业民族性的重要标志。提到东芝、松下,人们自然会联想到日本;说起波音、福特、摩托罗拉,自然要提到美国。
Today’s market has entered the era of brand competition. Brand off is not just a product brand. Brand is a brand-name enterprises, brand-name products and well-known trademarks of a comprehensive expression. The longer the brand lasted, the higher the visibility, the greater its value. Corporate brand market share of the best standard. In a market economy, the brand and its market share are related to the survival of the enterprise. A good brand, not only can bring good benefits to the enterprise, but also enable enterprises to become famous in the world. Now, consumers all know that there are “Lucky” in Baoding, “Sanlu” in Shijiazhuang, “Double Star” in Qingdao and “Changhong” in Mianyang, Sichuan Province. Brand is not only a symbol of business, but also an important symbol of determining corporate nationality. Mentioned Toshiba, Panasonic, people will naturally think of Japan; Speaking of Boeing, Ford, Motorola, nature to mention the United States.