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伴随着互联网的发展,特别是近几年社会化媒体的爆发,数字营销已经不得不被广告主提上日程,即使广告主还没有看清数字媒体的本来面目,也必须拥抱这股浪潮,否则就会被这股浪潮吞没。站在潮流前端的诸多国际知名企业早已意识到大数据时代带给品牌的冲击和机遇,也知晓必须主动出击,才能在数字营销世界自由翱翔。飞利浦大中华区副总裁、集团市场部主管何非的话说就是:“利用创新的理念、独特的思维,在数字营销领域做别人所未做,营造飞利浦的理想世界。”
With the development of the Internet, especially in recent years, the outbreak of social media, digital marketing has been advertisers have to put on the agenda, even if the advertisers have not seen the true colors of digital media, we must embrace this wave, or It will be swallowed by this wave. Many well-known international companies standing in the forefront of the trend have already realized the impact and opportunity brought by the big data era and also know that they must take the initiative to fly freely in the digital marketing world. Hefei, vice president of Greater China, vice president of Philips Greater China Group Marketing Department, said: “The use of innovative ideas, unique thinking, others in the field of digital marketing has done nothing else to create the ideal world Philips.”