品牌文化天生是新文化的先驱,是时代精神的缩影,因此也必然呈现出新的特征和发展趋势。当今社会,人类已步入一个以信息技术产业为代表的知识经济时代。主要表现在:第一,科学技术的日新月异和社会生产力的迅猛发展,加速了产品的更新换代,各种新产品和高科技产品层出不穷,由此推动了消费内容和生活方式的不断更 Brand culture is a pioneer of new culture, is a microcosm of the spirit of the times, and therefore inevitably presents new features and trends. In today’s society, mankind has entered a knowledge-based economy represented by the information technology industry. Mainly manifested in: First, the rapid changes in science and technology and the rapid development of social productive forces have accelerated the upgrading of new products and new products and high-tech products, which has promoted the continuous improvement of consumer content and lifestyles