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品牌化包装设计不仅是提升农产品附加值的必要条件,也是消费者对产品的信任程度提升的一大条件,品牌化包装设计是产品的物质载体。如何在品牌化包装设计当中将当地地域文化因素融入设计当中;为当地百姓提供免费包装;进行农产品包装设计;在当地进行品牌化推广等一系列问题是品牌化包装设计的主要研究方向,本文就以这几个方面为切入点进行解析。
Branding packaging design is not only a necessary condition to enhance the added value of agricultural products, but also a great condition for consumers to trust their products. Branding packaging design is the material carrier of products. How to incorporate the local regional cultural factors into the design of the brand packaging design; provide free packaging for the local people; design packaging of agricultural products; a series of problems such as brand promotion in the local area are the main research directions of brand packaging design. In these areas as the starting point for analysis.