通过对珠宝销售人员的服务礼仪现状分析,阐述销售人员所应具备的服务礼仪,探讨其对珠宝企业塑造品牌形象的影响,说明销售人员服务礼仪的重要性,有助于消费者在接受到良好的服务的同时也将品牌记入心中。也为了方便企业更深入地打造品牌提供依据。 Through analyzing the status quo of service etiquette for jewelry salespeople, this article elaborates the service etiquette that salespeople should have, discusses its impact on shaping the brand image of jewelery enterprises, explains the importance of salesman service etiquette, and helps consumers to receive good etiquette The service also put the brand into mind. Also to facilitate enterprises to create more in-depth brand to provide the basis.