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随着旅游业的蓬勃发展,对旅游学的研究也越来越多。旅游学作为一门交叉性较强的学科,和很多学科之间都存在着千丝万缕的联系。但人们也许忽视了一个非常重要的内容--伦理道德。旅游活动的正常开展有赖于伦理意识和相应的行为,虽然说它们的作用还是很有限的,旅游活动的健康发展还有赖于其他因素的支撑,但这不是忽视伦理意识或伦理行为的理由。笔者认为,在各种旅游行为,尤其是生态旅游中必须要加强伦理意识的灌输和伦理行为的约束,以作为生态旅游中的一个重要理论和实践支撑。
With the vigorous development of tourism, more and more studies are done on tourism. As a cross-disciplinary discipline, tourism studies are inextricably linked with many disciplines. But one may overlook a very important element - ethics. The normal development of tourism activities depends on ethical awareness and corresponding behavior. Although their role is still very limited, the healthy development of tourism activities depends on other factors. However, this is not the reason for neglecting ethical awareness or ethical behavior. The author believes that in all kinds of tourism activities, especially in ecotourism, it is necessary to strengthen the ethical awareness and ethical behavior constraints as an important theoretical and practical support in ecotourism.