网络的影响已经渗透到人们生活的各个领域,传统媒介更不能例外。本文借鉴媒介分析的相关理论,探讨网络发展过程中,网络对社会生活的渗透以及网络媒介特有形式所带来的对包括报纸、广播、电视在内的传统媒介形态和传统阅读方式的影响。着重论述网络和传统媒介相互影响中的变化因素,进一步提出今后媒介形态发展的可能性趋势。并从传播学的角度对其进行简要分析和评价。 The impact of the Internet has permeated all areas of people’s lives, and the traditional medium can not be without exception. This article draws on the relevant theories of media analysis and explores the influence of internet on social life and the influence of the unique forms of online media on traditional media formats including newspapers, radio and television and traditional reading methods in the process of network development. It focuses on the changing factors in the interaction between internet and traditional media, and further proposes the possibility of the future development of media. And from the perspective of communication, it is briefly analyzed and evaluated.