在国际商务活动中，不同国家的商人具有不同的商业习惯和礼仪。了解各国不同的文化习俗很重要，它有时关系到生意的成败。在商务交往中，首先遇到的是见面礼，这包括称呼、递送名片以至送礼。能否正确使用姓名和头衔是很重要的，在德国做生意，很少称呼名字，走访客户时，应称 In international business activities, businessmen from different countries have different business practices and etiquette. It is important to understand the different cultural practices of different countries and it is sometimes related to the success or failure of a business. In business contacts, the first encounter is the ceremony, which includes the title, the delivery of business cards and even gifts. It is important to be able to use your name and title correctly, to do business in Germany, rarely to name names, and to visit clients should be called