随着人们对商品质量和情感等方面要求的不断提升,新奢侈品是作为一种介于传统奢侈品和大众商品之间的中间产品,获得了社会的广泛认可。但是新奢侈品设计作为新奢侈品内在价值的重要来源,在理论研究方面尚显不足。本文试结合新奢侈品的概念、价值以及成功案例分析,总结新奢侈品设计环节中需要把握的思维方法及部分重要元素。 With the continuous improvement of product quality and emotional requirements, the new luxury is widely recognized as a kind of intermediate product between traditional luxury goods and popular goods. However, the new luxury design as an important source of intrinsic value of new luxury, the theoretical research is still not enough. This article combines the concept of new luxury, value and success case analysis, summarizes the new luxury design aspects need to grasp the thinking method and some important elements.