地域文化作为一个地区独特的文化资源,有着稀缺性、独特性、观赏性和文化性等特点。开发和利用地域文化,对区域的文化繁荣和经济发展有重要的意义。媒介融合背景下,通过不同媒介的结合,可以有效促进哈长地域文化的传播。地域文化是一个地区长期积聚的独特文化,是物质文化与精神文化的总和。不同地区一般存在较大的文化差异,如不同地区的服饰与餐饮、自然文化景 As a unique cultural resource in a region, regional culture is characterized by its scarcity, uniqueness, ornamental and cultural features. The development and utilization of regional culture are of great significance to the regional cultural prosperity and economic development. In the context of media convergence, through the combination of different media, it is possible to effectively promote the spread of Ha-Chang regional culture. Regional culture is a long-term accumulation of a unique culture, is the sum of material and spiritual culture. Different regions generally have greater cultural differences, such as clothing and food in different regions, natural and cultural landscape