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中国企业要走向世界,中国品牌就必须发出自己的声音,打造有核心竞争力的中国品牌。近些年来,中国华信始终紧随国家“一带一路”发展战略,着力打造能源产业投资与金融服务协调共进的国际投行,推动了企业持续快速发展。公司上下求真务实,创新发展,着力打造具有国际影响力和竞争力的特色品牌。尤其在品牌战略、品牌文化和品牌精神方面取得了一些成果。第一,牢固确立服务“一带一
Chinese enterprises to go global, Chinese brands must issue their own voices to build a core competitiveness of the Chinese brand. In recent years, China Watson has always followed the national ”One Belt, One Road“ development strategy and focused on building an international investment bank that coordinated the investment in energy industry and financial services and promoted the sustained and rapid development of the enterprise. The company from top to bottom pragmatic, innovative development, strive to create a unique brand with international influence and competitiveness. In particular, some achievements have been made in brand strategy, brand culture and brand spirit. First, firmly establish the service ”one belt