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6月16日,上海迎来的不仅有亚洲最大的迪斯尼乐园正式开园,更有全球营销科学界最顶级学术会议ISMS第38届营销科学年会拉开序幕。第38届营销科学年会6月16日-18日在上海举行,这是该会首次在中国举办,复旦大学管理学院主办。与会嘉宾共计800人,来自28个国家和地区,超过330所大学和研究机构。当下,中国经济增速放缓,发展备受挑战。但随着互联网的迅猛发展,崭新的营销时代正在中国
On June 16, Shanghai ushered in not only the official opening of the largest Disneyland in Asia, but also the opening of the 38th annual marketing science conference of the top academic conferences in the global marketing science community. The 38th Marketing Science Annual Meeting was held in Shanghai on June 16-18, which was the first time the association was held in China and hosted by the School of Management of Fudan University. A total of 800 guests, from 28 countries and regions, more than 330 universities and research institutions. At present, China’s economic growth has slowed down and its development has been challenged. However, with the rapid development of the Internet, a brand new marketing era is in China