卷烟降焦减害是当前烟草行业共同面临的产品发展趋势,如何提升此类品牌的市场占有率,强化零售户对烟民对低焦油卷烟的认识,是烟草营销值得探讨的课题。本文从分析低焦油卷烟产生背景和市场销售形势出发,并依据对益阳沅江地区市场调研情况,对用数据库营销的方式开展低焦油卷烟营销工作提出探讨。 Cigarette coke harm reduction is the current tobacco industry are faced with the development trend of the product, how to enhance the market share of such brands, and strengthen retail sales smokers awareness of low tar cigarettes, tobacco marketing is worth discussing. Based on the analysis of the background and marketing situation of low-tar cigarettes, this paper discussed the marketing of low-tar cigarettes based on the market research situation in Yuanjiang, Yiyang.