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随着科学技术的发展,使得微信逐渐融入到了人们的生活之中,使沟通突破了时间和空间的限制,拉近了人与人之间的距离。微信的信息传播对传统媒体产生了极大的冲击力,让越来越多的传统媒体提高了对微信的重视程度,开始借助微信的普遍性和互动性进行微信公众平台的开设,从而提高新闻传播的效率,使传统媒体再次焕发生机。但是事物都具有两面性,微信公众平台也是如此。为了更好的使用微信公众平台进行新闻传播,就必须对微信公众平台新闻传播的正负效应进行深入的探究,从而充分发挥微信公众平台的作用和优势。
With the development of science and technology, WeChat gradually merged into people’s lives, making the communication break through the time and space constraints and narrowing the distance between people. WeChat information dissemination has had a tremendous impact on the traditional media, so that more and more traditional media have increased the importance of WeChat, began using the WeChat universality and interaction of WeChat public platform to open, so as to enhance the news The efficiency of communication has revitalized the traditional media. But things have two sides, the same is true of WeChat public platform. In order to better use the WeChat public platform for news dissemination, we must conduct an in-depth exploration into the positive and negative effects of the WeChat public platform news dissemination, so as to give full play to the role and advantages of the WeChat public platform.