博物馆的旅游宣传工作已经成为当下博物馆发展问题中,需要重视和重点开展的工作之一。好的藏品需要通过展览介绍给观众,好的展览更需要观众的参与,而宣传是实现观众与博物馆陈列沟通的重要手段。在一个城市的旅游中,越来越多的人选择博物馆游,这是博物馆面临的机遇,同时也是一个前所未有的挑战。如何迎接这一挑战,让博物馆的参观人数进一步增多,宣传工作的有效开展是十分重要的途径。 The museum’s tourism promotion work has become one of the tasks that need to be emphasized and focused in the development of contemporary museums. Good collections need to be introduced to the audience through exhibitions, and good exhibitions require the participation of the audiences. Promotion is an important means of achieving communication between the audiences and the museums. In a city tour, more and more people choose to visit the museum, which is an opportunity facing the museum, but also an unprecedented challenge. How to meet this challenge to further increase the number of visitors to the museum and the effective promotion of propaganda work are very important ways.