企业本身要生存,需要精确地找到自己清晰的目标群体,如果目标群体是面向年轻人,品牌就需要年轻化,聚焦适合年轻人的产品与品牌定位。要想做年轻人欢迎的品牌,一定要走进年轻人的市场,了解他们的喜好,寻找到他们的嗨点。现在的年轻人正在逐步忽略那些不懂得年轻人语言的品牌。年轻人沟通的习惯已经是互联网化,社交媒体的发展让更多年 To survive, we need to find our own clear target groups. If the target groups are young people, the brand needs to be younger and focus on products and brand positioning suitable for young people. Want to be young people welcome the brand, we must go into the young people’s market, understand their preferences, find their hi point. Young people nowadays are gradually ignoring brands that do not understand the language of young people. The habit of communication among young people is already internet and the development of social media has given way to more years