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新闻传媒的改革发展,因其敏感性、特殊性,不可能也不应该采取激进的“休克疗法”。不能指望一蹴而就,只能是“积极稳妥”的渐进改革。但如果以“渐进改革”为由。忙于拆东补西、临时凑合,不去下工夫逐步解决深层次、根本性问题,那么,可能就意味着对“渐进改革”的庸俗化。解决深层次、根本性问题,总有可为的突破口。不管确定怎样的思路,采取怎样的措施,有三个基本要素是离不开的:传媒从业者,受众,制度。改革发展,离不开传媒从业者职业素养和职业操守的提升,离不开对受众需求的尊重和满足,离不开体制机制的创新和健全。本期特约专稿,从不同角度对此作了扎实的阐析。
The reform and development of the news media can not and should not adopt a radical “shock therapy” due to its sensitivity and particularity. Can not expect overnight, can only be “positive and steady” gradual reform. However, if we take “gradual reform” as an excuse. Busy demolition Dongxu West, temporarily improvise, do not go to work to gradually solve the deep-rooted fundamental problems, then, may mean the “gradual reform ” vulgarization. There are always breakthroughs in resolving deep-rooted and fundamental problems. No matter what kind of thinking, what kind of measures are taken, there are three basic elements that can not be separated: media practitioners, audiences, and institutions. Reform and development can not be achieved without the promotion of professionalism and professional ethics of media practitioners, and can not be separated from the respect and satisfaction of the needs of the audience and can not be achieved without the innovation and soundness of the system and mechanism. Special issue of this issue, from a different point of view made a solid analysis.