包装设计即指选用合适的包装材料,运用巧妙的工艺手段,为包装商品进行的容器结构造型和包装的美化装饰设计。包装是品牌理念、产品特性、消费心理的综合反映,它直接影响到消费者的购买欲。作为实现商品价值和使用价值的手段,在生产、流通、销售和消费领域中,发挥着极其重要的作用,是平面设计教育不得不关注的重要课题。而包装设计课程现在也是平面设计方向的一门重要专业课。但是我们知道,中国的产品包装设计水平相对 Packaging design refers to the selection of suitable packaging materials, the use of clever techniques, for the packaging of goods container structure modeling and packaging of decorative design. Packaging is the brand concept, product features, a comprehensive reflection of consumer psychology, which directly affects the consumer’s desire to buy. As a means to realize the value and use value of goods, it plays an extremely important role in the fields of production, distribution, sales and consumption. It is an important topic that graphic education has to pay attention to. The package design course is now also an important major in graphic design. However, we know that China’s product packaging design level relative