作为一种新的经济形态,作为一种新的财富理念,体验经济的时代已经来临。在这个全新的时代,消费者的生活方式、购物观念将发生广泛而深刻地变化。与此相适应,经营者们也必须与时俱进,在管理、营销、生产、项目引进、资本运营、发展规划等各方面不断进行调整与变革。体验经济是从服务经济的母腹中生长出来的,体验营销是其重要的组成部分。 As a new economic form, as a new concept of wealth, the era of experiencing the economy has come. In this new era, consumer lifestyles and shopping concepts will change widely and profoundly. In line with this, operators must also keep pace with the times and constantly make adjustments and changes in management, marketing, production, project introduction, capital operation and development planning. Experiential economy grew out of the mother of the service economy, experiential marketing is an important part of it.