论文部分内容阅读
道家对中国文化和艺术领域的贡献比起儒家更为重要,即使说中国艺术的表现即为道家艺术的表现也不为过。道家的哲学同样也对中国企业CI设计有所启示,如果能合理的利用道家思想合理规划现有的CI系统,就能够合理的规划企业理念、文化特质、服务内容、企业规范等方面的投入,能更轻松地发现进退之道,理解出入之间的智慧。
Taoists’ contribution to Chinese culture and the arts is even more important than that of Confucianism. Even if the expression of Chinese art is the embodiment of Taoist art, it is not too much. The Taoist philosophy also has implications for the CI design of Chinese enterprises. If the rational use of Taoism can reasonably plan the existing CI system, it will be able to rationally plan inputs such as corporate philosophy, cultural characteristics, service content and corporate norms, Find your way in and out more easily, and understand the wisdom that goes in and out.