“广告”一词对我们而言并不陌生,日常生活中随处可见。广告学便是一门专门研究广告活动发展规律的学科。它包括研究广告活动的发展脉络、理论基础、策划方略及其管理经营的各个方面。这门学科就是为我们能够制作出精美的广告且达到良好宣传效果而打基础的。许多大学中将广告学开设在传播学院,属于传播学下的二级学科。由此可见,广告学与传播学有着千丝万缕的联系。“传播学”顾名思义,就是研究人类一切关于传播行为的学科。它包括研究传播过程的发生、发展规律以 The term ad is no stranger to us and can be found in everyday life. Advertising is a discipline specializing in the development of advertising campaigns. It includes studying the development of advertising campaigns, theoretical basis, planning strategy and management of all aspects of its operation. This discipline is fundamental to our ability to produce beautiful ads and achieve good publicity. Many colleges and universities will advertise in the Institute of Communication, belonging to the second level of communication science. This shows that advertising and communication studies are inextricably linked. “Communication Studies ”, as its name implies, is to study all human beings on the dissemination of behavior. It includes studying the occurrence and development of communication process